This weekend I’m taking my first very tentative steps into hardcore SL marketing.
I’ve joined as many groups as possible: Fabfree, Fashcon, Vain Inc..( if you know of any others please share!) and I’m sending out notices left right and centre, as well as creating and basically running myself ragged. Kittylicious! Shapes is an extremely small enterprise takes such a lot of work, but I’m loving every minute and it’s so gratifying seeing visitors to the store..it was so exciting that I ran downstairs and annoyed Jez during his WoW exploits and INSISTED he come see:)
Considering mine is only a small business, it makes me wonder how the ‘biggies’ manage. It must take up so much time; yet another reason for Second Life designers to be admired. I remember that so many stories came out about SL being a quick way to make money, and it really isn’t, as anyone involved in SL trade will tell you. It’s graft, plain and simple, just as much like RL as you could possibly imagine in that respect.
From my own perspective I’m spending a lot of time making shapes and posters and evaluating prices and stumbling along in my own mad and happy fashion. It really does take up a lot of my time in-world at the moment, but the sheer thrill of someone buying and wearing one of your creations is such a reward..I cannot imagine how proud clothing designers must feel.
Yes, I know we’re just a bunch of virtual characters but the emotions are so very real, and having never created anything in my entire life before I can honestly say, hand on heart, that this is one of my proudest ever moments and is giving me so much pleasure. When it comes down to it, that’s what it’s all about in the end…thank you for your support:)
So as we’re talking about the store I’ll just blog a shameless plug to let you know about the L$50 weekend sale, as if you don’t already, LOL!
I’m also going to be releasing a new L$10 shape this weekend, and of course there’s a dollarbie and freebie in store too.
Finally, if you have any SL marketing tips (I must catch up with Peter Stindberg and Kat Alderson at some point, those guys are really good at this kind of thing!) please feel free to share in the comments section below ( they’re not just for my benefit but for all readers of this blog)
OK, enough twaddle..back to the grindstone!
